Last week's term was genericide, which is defined as:
Loss of trademark protection that occurs when a specific brand name becomes identified with the entire type of product or service. For example, Xerox was in danger of losing the trademark on its name when "to Xerox" something was equivalent to copying it.
Edward Wiest got it right!
Today's term is:
Never heard of it. Have you?
And, as always, educated guesses are welcome--dictionaries are not.