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Florida Bar Hands Down Opinion on AI Ethics

Stacked3Here is my recent Daily Record column. My past Daily Record articles can be accessed here.

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Florida Bar Hands Down Opinion on AI Ethics

We’re heading into the second year of generative artificial intelligence (GAI) availability, and if you haven’t been paying attention to this cutting-edge tool, there’s no better time than the present. GAI is advancing at an exponential rate and is rapidly being incorporated into the software tools you use every day. From legal research and contract drafting to law practice management and document editing, GAI is everywhere, and avoiding it is no longer an option. 

This is especially so now that legal ethics committees across the country are rising to the challenge and issuing GAI guidance. The first to do so was the State Bar of California’s Committee on Professional Responsibility and Conduct, which handed down a thorough roadmap for ethical generative AI adoption in law firms in November 2023. As I discussed in another article, the guidance provided was extensive and covered many different ethical issues including technology competence, confidentiality, and the requirement of candor, both with legal clients and courts.

More recently, both Florida and New Jersey released guidance, with Florida issuing Ethics Opinion 24-1 on January 19th, and New Jersey handing down preliminary guidelines on January 24th. Below I’ll break down the Florida opinion, and in my next article will address the New Jersey guidance.

In Florida Bar Ethics Opinion 24-1 (online: https://www.floridabar.org/etopinions/opinion-24-1/), the Board Review Committee on Professional Ethics concluded that lawyers may use GAI, but, of course, must do so ethically. The Committee addressed a broad range of ethics issues in the opinion, ranging from confidentiality and pricing to supervision and lawyer advertising.

At the outset the Committee explained that GAI tools can “create original images, analyze documents, and draft briefs based on written prompts,” but in doing so can hallucinate, which means providing “inaccurate answers that sound convincing.” As a result, the Committee cautioned that all output must be carefully reviewed for accuracy.

Next, the Committee reviewed GAI in the context of confidentiality and advised that lawyers who use GAI must have a thorough understanding of how the GAI technology handles data input and whether it uses input to train the GAI system. 

According to the Committee, a key way to do that is to vet GAI providers in much the same way as cloud computing providers. Take steps to ensure that: 1) the provider has an enforceable obligation to preserve data confidentiality and security, 2) the provider will notify the customer in the event of a breach or service of process requiring the production of client information, 3) Investigate the provider’s reputation, security measures, and policies, including any limitations on the provider’s liability; and 4) Determine whether the provider retains submitted information submitted before and after the discontinuation of services, or otherwise asserts proprietary rights to the information.

When it comes to client consent, the Committee noted that one way to mitigate confidentiality concerns would be to use in-house GAI tools like the legal-specific tools I referenced above, “where the use of a generative AI program does not involve the disclosure of confidential information to a third-party” in which case, “a lawyer is not required to obtain a client’s informed consent pursuant to Rule 4-1.6.” 

Next, the Committee reiterated the obligation to carefully review the output of any GAI tool, and that lawyers must ensure that all firm users are instructed to do this as well. The Committee cautioned that lawyers should not delegate work to a GAI tool that “constitute(s) the practice of law such as the negotiation of claims” nor should GAI be used to create a website intake chatbot that could inadvertently “provide legal advice, fail to immediately identify itself as a chatbot, or fail to include clear and reasonably understandable disclaimers limiting the lawyer’s obligations.”

Another key topic addressed was legal fees for GAI usage. The Committee explained that clients should be informed, preferably in writing, of the lawyer’s intent to charge a client the actual cost of using generative AI” and that lawyers can charge for the “reasonable time spent for case-specific research and drafting when using generative AI.”

Importantly, the Committee acknowledged that learning about GAI is part of a lawyer’s duty of technology competence, and explained that lawyers are obligated to develop competency in their use of new technologies like GAI, including their risks and benefits. However, clients cannot be charged for “time spent developing minimal competence in the use of generative AI.” In other words, you can’t charge clients for the cost of maintaining your ethical duty of technology competence.

The opinion also covers other ethics issues, so make sure to read it in its entirety. I don’t think certain requirements will withstand the test of time, such as the need to notify clients that you plan to use GAI. In the past, when ethics committees have required client notification as it relates to technology usage, that obligation has faded over time as the technology became commonplace. GAI will follow the same course, but it will happen much faster. 

That’s why these ethics opinions are so important: they provide lawyers with a roadmap for the ethical use of these tools. That being said, I don’t think these GAI opinions are technically necessary. Earlier opinions provide sufficient guidance for ethical technology adoption that can be easily applied to GAI. However, from a practical standpoint, these opinions serve a purpose: they provide a framework for moving forward and encourage lawyers to embrace GAI and the future that it brings. This means you have no excuse: there’s no better time than now to become familiar with GAI and its significant potential. 

Nicole Black is a Rochester, New York attorney, author, journalist, and the Head of SME and External Education at MyCase legal practice management software, an AffiniPay company. She is the nationally-recognized author of "Cloud Computing for Lawyers" (2012) and co-authors "Social Media for Lawyers: The Next Frontier" (2010), both published by the American Bar Association. She also co-authors "Criminal Law in New York," a Thomson Reuters treatise. She writes regular columns for Above the Law, ABA Journal, and The Daily Record, has authored hundreds of articles for other publications, and regularly speaks at conferences regarding the intersection of law and emerging technologies. She is an ABA Legal Rebel, and is listed on the Fastcase 50 and ABA LTRC Women in Legal Tech. She can be contacted at [email protected].


Increase your firm’s bottom line in 2024 by offering client-centric payment options

Stacked3Here is my recent Daily Record column. My past Daily Record articles can be accessed here.

*****

Increase your firm’s bottom line in 2024 by offering client-centric payment options

Most legal clients rarely plan to hire a lawyer. While we’d like to think that the need to retain an attorney is driven by a careful and premeditated decision-making process, the truth is that people don’t often seek legal counsel unless an unforeseen event forces their hand. This reality, where legal support is more a necessity than a choice, presents a unique opportunity for law firms. By implementing flexible payment options, your firm can help bridge the access to justice gap by easing the financial strain for potential clients. This strategy attracts more clients by making your firm’s services more accessible, and also directly increases your firm's revenue, laying the groundwork for a successful 2024.

There are many ways to increase both profitability and the likelihood that prospective clients will be able to retain your firm in the coming year. Understanding how other firms have successfully achieved this goal is one approach. For this type of insight, look no further than a recent Report (online: https://www.mycase.com/reports/2023-benchmark-report-getting-paid/), which provides a variety of data points that offer financial insights gleaned from law firms across the country. The anonymized data analyzed in the Report was obtained from the MyCase practice management and LawPay payment processing platforms and includes collection rates, payment timeframes, and the impact of offering legal clients payment flexibility. Using this benchmark information, you can deploy actionable strategies that will ensure a profitable year of growth for your firm.

Let’s start by considering the average invoice collection realization rate. This metric, which provides insight into the effectiveness of a law firm’s billing processes, is calculated by dividing the amount of revenue collected during a specific timeframe by the amount billed to clients and then multiplying that number by 100. The higher the invoice collection rate, the more efficient your firm’s invoice collection process.

One benchmark provided in the Report was the invoice collection rate for solo practitioners. The data showed that over the course of a year, solo practitioners billed 685,044 hours of work and invoiced $343,894,240 to clients. The total amount collected for all invoices was $158,348,081, resulting in an invoice collection realization rate of 46%. This collection rate is a useful point of comparison since it offers a benchmark that you can use when determining your firm's invoice collection goals for the coming year.

Next, let’s consider how law firms are providing payment flexibility and increasing both profitability and access to their services. According to the Report, law firms that accepted online payments had a significantly higher and faster collection rate. The recovery rate for invoices paid through online payments was 50% compared to 17% for those paid via checks or cash. Notably, firms that accepted online payments (compared to cash and checks) collected an additional 33% and received payments at least twice as fast.

Another way lawyers are making it easier for clients to retain their firm is by offering payment plans. If you are holding off on utilizing payment plans because you aren’t sure how effective they are, the Report provides insight. The data showed that the average payment plan length was 258 days, the average number of payment plan invoices and reminders sent to customers was 37, and the average collection rate was 61% of the full amount owed. You should consider this collection rate, along with the administrative lift required, when setting up a payment plan at the start of a case. Doing so will ensure that your firm is sufficiently compensated for its work throughout the life of the matter.

Finally, another flexible payment option analyzed in the Report is a legal fee loan. This payment option allows legal clients to defer paying the full amount of the legal fee upfront by working with a third-party lender. Once the loan is approved, the lawyer is paid the full fee upfront by the lender, and the client then makes regular payments to the lender. According to the Report, the average loan length was 16 months and the average loan amount was $2,592. Lastly, the data showed that lawyers received their full legal fee within three days of the loan approval.

No matter how you view the data in this Report, one thing is evident: the integration of flexible payment options isn’t just a client-friendly approach—it’s a strategic business decision that can significantly boost your firm’s bottom line. Because legal needs often arise unexpectedly, providing clients with adaptable payment methods can be a decisive factor in their choice of legal representation. By prioritizing client convenience, your firm not only stands out in a competitive market but ensures strong, long-term client relationships and sustained financial growth in 2024.

Nicole Black is a Rochester, New York attorney, author, journalist, and the Head of SME and External Education at MyCase legal practice management software, an AffiniPay company. She is the nationally-recognized author of "Cloud Computing for Lawyers" (2012) and co-authors "Social Media for Lawyers: The Next Frontier" (2010), both published by the American Bar Association. She also co-authors "Criminal Law in New York," a Thomson Reuters treatise. She writes regular columns for Above the Law, ABA Journal, and The Daily Record, has authored hundreds of articles for other publications, and regularly speaks at conferences regarding the intersection of law and emerging technologies. She is an ABA Legal Rebel, and is listed on the Fastcase 50 and ABA LTRC Women in Legal Tech. She can be contacted at [email protected].

 

 

 

 


Mastering Generative AI: Top Resources for the Tech-Savvy Lawyer

Stacked3Here is my recent Daily Record column. My past Daily Record articles can be accessed here.

*****

Mastering Generative AI: Top Resources for the Tech-Savvy Lawyer

Now that 2023 is behind us, it’s time to set the stage for success in the year to come. While the future may be uncertain, there’s one thing you can be sure of — generative AI, a cutting-edge technology that automates content creation, will be unavoidable in 2024. You will undoubtedly encounter this technology in most of the legal technology tools your firm already uses, as companies incorporate GAI into their products, much like LexisNexis, Thomson Reuters, and others in the space already have.

This technology is rapidly transforming the legal profession by streamlining workflows and reshaping how legal professionals approach their practices. In the midst of all of this change, the ethical requirement of technology competence becomes all the more important. Understanding how to effectively and responsibly incorporate GAI into your firm is essential, but obtaining accurate information can sometimes be a challenge. 

If you’re not sure where to start, the following resources can provide valuable guidance. Below, I provide a number of different resources that will help you get up to speed and prepare you for the year ahead.

At the outset, don’t overlook this column. My articles regularly cover legal technology issues, including the impact of GAI on the legal profession. My other legal technology columns at Above the Law and ABA Journal are also good resources for GAI education, as are the many other legal technology articles written for these publications. (Online: https://www.abajournal.com/authors/64800 and   https://abovethelaw.com/author/nicoleblack/)

For a basic primer on GAI for lawyers, make sure to check out the recording of my recent presentation, “Unleashing Legal AI: ChatGPT in Practice.” (Online: https://www.mycase.com/webinars/unleashing-legal-ai-chat-gpt-in-practice/). In it, I provide an introduction to the concept of GAI, explain how it will impact the practice of law, and discuss ethical implications, along with accuracy and bias issues. 

Another resource that helps to track GAI developments in the legal space is Legaltech News, which provides a running digest of GAI news and developments in our industry. (Online: https://www.law.com/legaltechnews/2023/12/20/tracking-generative-ai-how-evolving-ai-models-are-impacting-legal/).

For in-depth GAI analysis and insight, make sure to attend an upcoming legal technology conference. Many of this year’s conferences have entire tracks devoted to learning about and understanding the impact of GAI on the legal profession. There are two key conferences occurring during the first quarter of the year that are worth considering: Legalweek 2024 in New York City later this month and ABA TECHSHOW in Chicago next month. (Online: https://www.event.law.com/legalweek and https://www.techshow.com/).

Another option is Bob Ambrogi’s Legaltech Week webcast, which consists of a panel of legal technology journalists  (of which I am one) who discuss the week’s legal technology news at 3 pm ET every Friday. (Online: https://www.lawnext.com/category/legaltech-week). GAI made headlines last year and will continue to be a topic of conversation throughout 2024, so this webcast is a great way to stay on top of GAI trends. If you’re not able to attend the live webcast, you can watch weekly recordings on YouTube. (Online: https://www.youtube.com/@legaltechweek).

Finally, LinkedIn is a great resource for legaltech news. In recent years, this social network has evolved from a fairly static site that consisted mainly of online resumes and tools for job seekers into a vibrant network for professionals seeking to connect with their colleagues and learn more about their industry. If you follow a few legaltech journalists, experts, and educators, you’ll find that their regular updates provide a wealth of information on GAI, from news to how to use it in your practice.

As you prepare for a successful 2024, understanding GAI and how to strategically use it in your firm will be essential. The resources discussed above provide a starting point that will assist you in implementing it in your practice both efficiently and ethically. Not only will embracing these tools increase your firm’s productivity and competitiveness, but they will also enhance your capacity to serve clients effectively and affordably in an increasingly digital world.

Nicole Black is a Rochester, New York attorney, author, journalist, and the Head of SME and External Education at MyCase legal practice management software, an AffiniPay company. She is the nationally-recognized author of "Cloud Computing for Lawyers" (2012) and co-authors "Social Media for Lawyers: The Next Frontier" (2010), both published by the American Bar Association. She also co-authors "Criminal Law in New York," a Thomson Reuters treatise. She writes regular columns for Above the Law, ABA Journal, and The Daily Record, has authored hundreds of articles for other publications, and regularly speaks at conferences regarding the intersection of law and emerging technologies. She is an ABA Legal Rebel, and is listed on the Fastcase 50 and ABA LTRC Women in Legal Tech. She can be contacted at [email protected].