The New York Legal News Round Up
The New York Legal Blog Round Up

Define That Term #288

Dictionary_2 Last week's term was genericide, which is defined as:

Loss of trademark protection that occurs when a specific brand name becomes identified with the entire type of product or service. For example, Xerox was in danger of losing the trademark on its name when "to Xerox" something was equivalent to copying it.

Edward Wiest got it right!

Today's term is:


Never heard of it.  Have you?

And, as always, educated guesses are welcome--dictionaries are not.


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I have no clue what this word means, but I must say that I like it a lot. As soon as I learn what it means, I'll use it whenever appropriate, and also at times when it's not.

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