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Over the past two years, in addition to my other projects and obligations, I've been very busy writing two different books. First, there was "Social Media for Lawyers: The Next Frontier," a book I co-authored with Carolyn Elefant, which was published by the American Bar Association in June of 2010. The second book, "Cloud Computing for Lawyers," is about to go to press and is expected to be published by the ABA within the next month.
As the publication date for my most recent book drew closer, my thoughts were drawn to the possibilities of my next major project. I had two different book concepts in mind and was considering submitting a proposal or two and seeing what came of it.
Instead, a new and exciting opportunity unexpectedly presented itself: becoming an analyst for GigaOM.
For years now, the GigaOM blog has been one of my favorites. It provides interesting, relevant content with a focus on emerging technologies, including cloud computing, mobile computing, social media, Web 2.0 collaborative tools, green technology and more. GigaOM's focus squares perfectly with my passion for emerging technologies and for that reason, I've always enjoyed GigaOM's content. I read the blog on a daily basis and frequently share links to GigaOM blogs posts with my followers.
So when I was offered the chance to become a GigaOM Pro analyst, I simply couldn't pass it up.
For those unfamiliar, GigaOM is a cutting edge startup that recently raised another $6 million in funding, for a grand total of $14 million.
GigaOM Pro is at the heart of the company's growth plan, as described in this MediaBeat article:
“We believe that the growth of GigaOm is going to be driven by our research platform and GigaOm Pro,” (Om Malik) said. “That does not minimize the importance of our online audience. What we write about on the blog is what brings people to read GigaOm on a daily basis.”
GigaOm now claims more than 4 million unique monthly visitors across its sites, a number that’s growing 30 percent annually. According to Walborsky, the company doubled its revenue in 2010, thanks largely to GigaOm Pro. It’s on-track to double that revenue yet again this year, and to become cash-flow positive by the end of 2011.
So, what exactly is GigaOM Pro? Well, as described at its website:
GigaOM Pro was created to address the gap that exists in real-time expert industry analysis on emerging technology markets.
All too often, insider analyst research and commentary is costly, inaccessible or ineffective to the entrepreneurs, investors and innovators who need timely insights most. We’re changing this by making high-quality expert reports, data and commentary easy to access and highly interactive for our community in key emerging technology areas...
Every GigaOM Pro subscription includes instant access to hundreds of pieces of original content, including research reports, daily and weekly updates, expert columns, and must read links.
As an analyst, I'll be one of the people creating that content and will also participate in occasional webinars and GigaOM conferences. Needless to say, I'm very excited about this new opportunity. Of course I won't abandon any of my regular projects and will continue to write and speak about technology and the legal field. That will always be my primary focus. But, for now, I'll shelve my book ideas and see what comes of this newfound adventure. Tune in tomorrow and see...