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Real-time Web a Game Changer

Drlogo11

This week's Daily Record column is entitled "Real-time Web a Game Changer."

A pdf of the article can be found here and my past Daily Record articles can be accessed here.

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Real-time Web a Game Changer

You’ll have to forgive me for having online technologies, including social media, on my mind a lot lately.

I’ve been speaking about social media for lawyers quite a bit in recent months and am now enmeshed in the process of writing a book with Carolyn Elefant about social media for lawyers, which will be published by the American Bar Association.

As a result, I’ve spent a good deal of time mulling over how the rapidly changing world of online technology will affect the legal profession. The technologies are evolving at a rapid pace and changing the world around us on a global scale.

Rest assured, our profession is not immune to the paradigm shift. Social media, cloud computing, mobile computing, real-time Web and real-time search are some of the core areas predicted to be game changers over the coming year.

Lawyers cannot afford to ignore the trends and should, at the very least, make an effort to learn and understand the concepts.

Two major developments were announced last week that will make one of the predicted game changing trends —real-time Web and real-time search —a more viable reality. Twitter announced agreements with Bing (Microsoft’s search engine) and Google to allow both engines full access to its data, as produced in real time.

Microsoft also negotiated an agreement with Facebook that will allow Bing access to some of Facebook’s data.

Of course, some of you are probably wondering: What is the real-time Web, and why should I care? Good question.

In July, Wikipedia described the real-time Web as:

[T]he concept of searching for and finding information online as it is produced. Advancements in web search technology coupled with growing use of social media enable online activities to be queried as they occur. A traditional web search crawls and indexes web pages periodically, returning results based on relevance to the search query. The real time web delivers the most popular topics recently discussed or posted by users. The content is often “soft” in that it is based on the social web —people’s opinions, attitudes, thoughts and interests —as opposed to hard news or facts.

Now in its infancy, the real-time Web soon will be commonplace, and will allow instantaneous access to information on any topic or event, as soon as that information becomes available, and as the event is occurring.

At first glance, that may not seem to be an earth-shattering concept, but it is a paradigm shift worthy of note. Lawyers should sit up and take notice.

User-generated content, the fundamental building block of the “social Web,” now is more influential, and instantaneously is given more credence as a
result of appearing in search engine results as soon as it is created.

Criticisms of legal employers or law schools appearing on Twitter have become infinitely more powerful.

Small businesses, including law firms, that use Twitter or Facebook as part of their marketing efforts online can strategically tweak their marketing approach on those platforms to mirror trends and topics affecting their business, and thereby appear higher in search engine results.

Astute lawyers likewise will use real-time search to locate issues and trends that may affect their areas of practice, then tailor their marketing and litigation
efforts accordingly. Class action attorneys, for instance, can search for real-time complaints about a particular drug or product and predict when or where a class of injured people may exist long before their technologically deficient colleagues get wind of it.

Make no mistake about it —real-time search finally is here, and it’s going to alter the way that business is done. It’s a game changer, folks.

At the very least, learn about it and understand its ramifications. If you’re feeling especially daring, put it to work for your law practice. It can never hurt to stay ahead of the curve, especially when most of your competitors don’t even realize the curve exists.



Who are you, Nicole Black (aka @nikiblack), and what do you do?

Checkmark Some of you may wonder just that--who is Nicole Black? However, more likely than not, most of you probably don't care. I realize that--and answering that question really isn't my goal here, so please excuse what appears to be extreme navel gazing.

The primary purpose of this post is to clarify who I am, what I do and why.

I am 39 years old, have been married for 11 years and have 2 children. I have lived in Rochester, NY for most of my adult life.

I graduated from Albany Law School in 1995 and was admitted to the New York State Bar in 1996.

I interned in the Monroe County Public Defender's Office appeals bureau from 1995-1996. During that time, I accomplished one of the most significant wins of my legal career: I was successful in overturning a murder conviction in the matter of People v. Sierra, 231 A.D.2d 907, 647 N.Y.S.2d 891 (4th Dep't 1996).

Shortly after I argued that appeal, I was hired as an Assistant Public Defender and worked there for nearly 4 years, handling over 3000 criminal cases during that time frame. I conducted countless hearings and trials, including a number of jury trials.

In 1999 I left the Public Defender's Office and was hired as an associate at Trevett, Cristo, Salzer & Andolina. I continued to handle criminal defense matters. I handled  assigned counsel matters, my own retained criminal defense matters and worked with some of the partners at the firm--widely held to be some of the best criminal defense attorneys in town--on their cases. I also handled all types of civil litigation matters, ranging from personal injury litigation (plaintiff and defense), commercial litigation and built up my own employment discrimination book of practice.

In 2002 my first child was born. Later that year, I was told that I was on partnership track and would likely make partner the following year. My internal reaction to the knowledge--dread--caused me to take a deep look inward. I realized that I wasn't happy.  I knew that I wasn't where I wanted to be in life and if I stayed on that track, I'd most likely be stuck for good.

I loved the firm and the people in it. That's not what was making me unhappy. I wasn't sure what was, but I knew that I felt like a part of me was dying--and I needed a change.

So, I took a self imposed hiatus from the law in 2003 and had my second child. I returned to the law in 2005, opening up shop as a contract attorney and started my first blog--this blog.

From there, things fell into place for me. As I blogged, business found me. Lawyers hired me to do work for  them, and at the same time, writing and speaking opportunities were offered to me.

I began to write a weekly column for the Daily Record and was offered the opportunity to co-author the West Thomson treatise Criminal Law in New York.

And, in early 2007, Ed Fiandach approached me to do work for his office, a well-recognized DWI defense firm. After I'd handled a few projects for him, he asked if I would consider becoming of counsel with the firm and handle appeals (including appellate arguments) and memos to the court for their office.

I happily agreed, with the understanding that I could continue my writing and blogging. I wanted to be able to continue to express myself without reservation.

Ed agreed and also advised me that if I ever wanted to make court appearances, including hearings and trials, that option was available to me as well.  I declined, since I knew that if I did so, I would lose the flexibility for which I had worked so hard.

I continue to handle projects for the firm. The demand for my assistance with projects varies to this day, depending on any number of factors: the economy, demand within the office, the number of appeals filed by the DA's office, and my own schedule. Just last month I declined a few projects due to a number of writing deadlines that I was facing.

While criminal defense has always been one of my primary passions, I've  found another since re-entering the legal field in 2005: a fascination with the intersection of law and technology.

I regularly write, blog and speak about this topic. Earlier this year, I founded lawtechTalk, which is the vehicle through which I seek to empower and encourage lawyers to accept change and technological advancement by bringing them the most up-to-date information through personal consultations, speaking engagements, and online presentations.

I continue to speak regularly about the intersection of law and technology and am in the process of writing a book about social media for lawyers, which I am fortunate to be co-authoring with Carolyn Elefant. (Update: the book is now published, "Social Media for Lawyers: The Next Frontier" and my newest book "Cloud Computing for Lawyers" will be published by the ABA in the spring of 2011).

I find the balance between my various endeavors to be perfect. I no longer experience a sense of dread when I think about where my professional career is leading me. I feel passion every day for the issues that occupy my thoughts as a result of my chosen career path.

As I re-read the previous paragraph, I realize just how lucky I am. Each day is an adventure--and one that I welcome. You can't get much better than that now, can you?

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Law Schools Failing Their Clientele

Drlogo11

This week's Daily Record column is entitled "Law schools failing their clientele."

A pdf of the article can be found here and my past Daily Record articles can be accessed here.

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Law schools failing their clientele

Law schools need an attitude adjustment. Their current educational platform is a near total failure and provides graduates with little, if any, practical knowledge.

The current system teaches students how to “think like lawyers,” but essentially ignores the obligation to teach them how to actually practice law. It is rooted in an archaic mindset that looks backward rather than forward.

Most law schools’ curricula tend to ignore the realities of the business world and discourage students from using emerging technologies. Surprisingly, the incorporation and acceptance of emerging technologies, including social media, actually is discouraged in many cases.

As law schools rest on their laurels, relying on antiquated teaching techniques that do little to prepare students for the realities of law practice, the profession as a
whole suffers.

In recent months, I’ve had many discussions with law students and recent graduates about this issue.

Inevitably, whenever I speak with recent law school graduates they express a nearly universal feeling of being completely unprepared to practice law.

Many express consternation with their plight. Even attorneys who have been practicing law for a number of years as associates feel unprepared to venture out on their own.

One associate in a firm who has been practicing law for more than two years, had aspirations to start his own criminal defense practice, but indicated he felt he lacked the experience to do so.

His reluctance and anxiety are particularly disturbing given that,according to a recent study, nearly 80 percent of lawyers either are solos or practice in small firms. Most law schools ignore that reality and prepare students for the miniscule possibility they will spend their careers toiling away in Big Law. 

As a result, future lawyers and practicing lawyers are virtually unanimous in their criticism of the current curricula and the teaching methods used.

When I asked my followers on Twitter for their opinions on theissue, most said they believe law schools simply are failing to prepare students for the realities of law practice.

RWSJR: “Most of the people I know who went to law school in the early ‘90s no longer, or have never, practiced law. Expectations not managed.” —Ralph Smithers Jr., insurance professional and husband of a criminal defense attorney

SMungmung: “The Socratic system is not effective; shift of teaching strategies = right direction but still remains theoretical. Need more clinics!” —New York attorney

Jenslegalpad: “More practical classes. ... Sure we’re all smart enough to figure it out on our own, but after $90K in tuition, should we have to?” —Jennifer H. Bernstrein, New York

Shawnjroberts: “Law schools need to have required internships like med schools, to guarantee practical experience.” —Shawn J. Roberts, Oklahoma attorney

BabFab: “Project Management! Running a big litigation is all about PM. Law schools need to teach these skills.” —New York

DisabilityGuy: “I was told by new law students that using computers to take notes was strongly discouraged during orientation.” (Widener Law School) —Stephen Butler, Delaware attorney

“The job search process…is focused on the top 5 percent of the class. Few schools do a good job of catering to the rest of the class. … [T]here are almost zero resources in the schools to help [students who want to start their own practices].” — Bobbi-Sue Doyle-Hazard, Massachusetts attorney

Overall, the consensus is that the current system is broken. Until law schools drastically revise current curricula and their attitude toward change, the legal profession will suffer. Law schools need to radically alter the current philosophy in order to serve the needs of their clientele —the future leaders of our profession.

The failure to do so will be felt for years to come.

Still more social media for lawyers: Participate!

Drlogo11

This week's Daily Record column is entitled "Still more social media for lawyers: Participate!"

A pdf of the article can be found here and my past Daily Record articles can be accessed here.

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Still more social media for lawyers: Participate!

My thoughts continue to be focused on social media because of two upcoming speaking engagements on lawyers and social media.

The first is sponsored by Gotham Media Ventures, to be held Thursday in New York City. I’ll also be speaking Oct. 16 in Los Angeles at the American Bar Association’s Solo and Small Firm conference.

One important concept I intend to stress to attendees at both conferences is that engaging in focused online participation and interaction is the best way to amplify
and reap the benefits from an online presence.

It’s not difficult to do, as long as you’ve followed the advice from my two previous columns in this series:

Establish a basic online presence and identify the online platforms with which you are most comfortable participating. The final step is to dive in and interact.

Learn and interact, exchange information and network and share your content, including blog posts, recent achievements and media mentions.

Of course, an individual’s level of participation and interaction vary from one platform to next The key to effective participation is to be genuine, transparent, and to provide useful, relevant information no matter what the context.

Interact and converse, rather than merely broadcast and boast. Don’t be afraid to share personal interests occasionally alongside professional ones. Doing so humanizes you and makes you appear more approachable to potential clients and other attorneys.

Attorneys with a law blog should respond to people who comment on posts. Post comments to other law blogs, leave links to your blog when inputting your name and contact information.

Link to other law bloggers’ posts, discuss the points raised and offer your take on the issue.

Engage in a conversation with other bloggers. You’ll make new connections, increase the number of incoming links to your blog —important for search engine optimization —and, perhaps, you might even learn something new.

If online forums are your platform of choice —groups on Facebook, LinkedIn, or online legal communities Lawlink (lawlink.com), Martindale-Hubbell’s “Connected” (martindale.com/connected) and the ABA’s legal network, “Legally Minded” (legallyminded.com) —be sure to check in a few times each week

When visiting a forum, reply to posts from other attorneys if you’re able to offer useful commentary or information. Start new discussions relating to your areas of practice by asking for input regarding a change in the law, soliciting advice as to the procedures in a particular court or jurisdiction or asking participants for opinions on how to handle a particularly thorny procedural
issue.

By participating in online legal forums, you’ll gain useful information, increase your reach online and network with new colleagues.

Users also can engage in conversations with colleagues using the status update feature on Facebook and LinkedIn. Post your firm’s most recent blog posts to your accounts on those sites, post occasional updates about your professional activities and accomplishments, link to interesting news stories relevant to your areas of practice and comment on your colleagues’ recent activities. By doing so, you’ll provide colleagues and friends with useful and relevant information, engage with them, maintain professional and personal relationships and promote your practice and accomplishments.

Finally, if Twitter is your online platform of choice, follow my 50-30-10-10 rule. 50 percent of “tweets” should provide followers with links to articles, blog posts and other online content you think might be of interest; the percentage includes “re-tweets,” or re-posts of tweets from other users, of relevant content; 30 percent should be replies to other users’ tweets —in other words, engage in conversations with others 20 percent of the time; 10 percent of tweets should consist of self-promotion, including your firm’s blog posts and information about professional
activities and accomplishments;

Tweet about your personal interests and hobbies about 10 percent of the time. Doing so, again, will do much to humanize you, make you more interesting to your followers and allow you to connect with non-legal users who share similar interests.

That segment of your audience should not be ignored —they are your potential clients or referrers, with whom we all know it’s always a good idea to connect.

In summary, an effective online presence revolves around visibility, relevancy, personality and engagement. Find the forums with which you are most comfortable and put these principles to work. You’ll find it well worth your time and effort.